TIPS : How to make your shop famous
21.53 | Selasa, 21 Februari 2017
Okay, so I've read on books just the other day titled "Smart in Entrepreneur" by M.Suyanto. Actually, this book is talking about how to be a smart in entrepreneur based on worldwide top entrepreneur such as Bill Gates, Akio Morita, Michael Dell, etc. and how to build up positive character on our self when we gonna be an entrepreneur. There are a lot of things I would like to share with you guys, but now I'll discuss a bit from it.
I checked the contents and I've got one that caught my eyes, and now I'll tell you about how to make your shop famous based on this book.
If you wanted to make your shop famous, I'll tell you that you should make ads on Internet. "wait, that's so clear" I know, but wait, I'll give you another perspective.
We all know that Internet is needs and its not a fancy thing nowadays. People can access it everywhere, everytime. And by the time, you don't realize that now people choose Internet than television. So, you can gather public's attention through internet. For reminder, make ads on Internet is way faster, cheaper, easier, and more effective. You can make your ads with audio, graphic, text, animation, or whatever you needs and you can set your market easily that fits your products.
Too typical and basic? let me tell you another thing.
Most of people think that to make your shop more famous, you need to make bigger ads using Internet, newspaper, television commercials, or even billboards. THE FACT IS, that legendary brands for example, starting up their brands and make it bigger by the time they make it more famous is using Public Relations.
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. (Wikipedia)
Public here means groups of people that have the same needs. So, your shop/brands should build trust between you and the public by applying public relation strategy that have been made.
Public relations strategy do this few following things, such as :
- Build a positive image to gain trust from the public
- Public relations should know what the public wants through two-way communication
- Public relations should set the objective of their strategy.
Nama : Dheana Titaura Hanindita
1. M. Suyanto, 2004, Smart in Entrepreneur, Andi Yogyakarta
2. https://en.wikipedia.org/wiki/Public_relations
3. http://wajahilmu.blogspot.co.id/2015/02/public-relations-definitions.html
Label: blog, business, cool, experience, famous, famous business, famous shop, homework, how to, how to be famous, how to build an online shop, olshop, online shop, public, public relations, publics, tips, useful
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